Know About The Caribou Coffee
July 25, 2008
The caribou coffee is on the second position among the two of worlds leading retailers of coffee. Caribou coffee has about 460 stores all over United States, through which they sell various items like tea, bakery product along with the sell of coffee. They are a kind of specialty coffee house operators. In the year 1992, Kim Puckett and John took the initiative and set up the caribou coffee in the region of Minnesota. However, it was in the year of 1998, when caribou coffee became a big and popular name in the world of coffee house operator, after crescent capital an Atlanta based company bought it. The caribou coffee company made mark in September 2005, when it turned into a publicly traded company. Moreover, today the company provides countrywide employment to about 5000 employees. “To be excellent and not average” is by what the company swears and that is the slogan of the company.
The Product Range
Although initially the caribou coffee company started just as retailers of coffee. However, today, the caribou coffee has a vast product range, which also includes the gourmet products to offer people. There range includes clothing items like shirts as well as bags in accessories, apart from having the coffee blends, cold coffee drinks, the blended drinks, the coffee beans and tea. But even today, coffee products are something in which the caribou coffee specializes. When taste tests for flavor quality and composition of coffee brands was conducted on national level, it was shocking to know that Starbucks coffee the world’s top ranked retailer of coffee was outranked by none other but our caribou coffee. The caribou coffee allows all those who are able to meet with there quality criteria, to use there brand name on merchandise as well as food items. And for this purpose, the third parties are given licenses by the caribou coffee.
For Environment Sake
Caribou coffee has been working for the cause of helping environment by producing coffee that is eco-friendly. The commercial success of gourmet coffee production is as well credited to the company. The specialty coffee association of America producers support fund got the voluntary sponsorship from caribou coffee the first of its kind of coffee producing company, who with the Rainforest Alliance became a parent company.
Investments, Partnership And controversies
Several well-known companies like kemps, Coca-Cola North America, USA Today, General Mills, Lifetime Fitness, wandering Wifi, Frontier Airlines and Mall Of America have partnership with the caribou coffee. Whereas, the Rainforest alliance and the Keurig are other partners of the company. Communities that work for social causes like breast cancer, environment, and child literacy as well other welfare activities are those with whom the company gets involved.
The first Islamic Investment Bank Of Bahrain, was the leading stockholder of the company which hade a huge investment in caribou coffee, which dragged the company into much controversy. In the year 2002, Yousaf Al-Qaradawi, an Islamic Egyptian scholar became the chairman of the bank, which further heated the on going controversy. Further Qaradawi was banned from entering any state of United States based on his views. The controversy surrounding the company of caribou was cooled only after the Chairman Mr. Qaradawi steeped down from his seat later that year.
Summary
Caribou coffee company has come along way from a small company to now a bigger venture, which not only provides employment to so many people but as well work for social welfare causes. They also put in efforts for helping the environment and have partners who work for social causes. Definitely, the caribou coffee deserves to the best of worlds coffee retailer.
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